WordCamp Montreal 2010 - Aug 28-29


Moore, CT (2010). « Optimizing Wordpress for search & social »

Sommaire

CT Moore

Search & Social

  • SEO to attract readers, social media to keep them coming back

SEO for WordPress

  • WP Basics
    • Blog title
    • Tagline
    • Permalinks
  • Page structure
    • Page titles → 65 chars
    • Meta description → 150 chars
    • Meta keywords → obsolete
  • Thesis pro theme → SEO
  • Categories and content duplication
    • Meta-description
  • Duplicate content
    • Index
    • Posts
    • Categories
    • Tags
    • NoIdex / NoFollow
      • Tags, Author, Day, Month, Year
      • Not for Categories and subpages
  • Search Engine Land
  • Robots.txt
    • Disallow: /tags/
    • Disallow: /archives/
    • Disallow: /author/
    • Disallow: /etc…/
  • Restricted Content
    • First click free (FCF) → converting visitors

SEO Plugins & Themes

  • All in One SEO Pack (free)
  • Thesis Theme
  • Genesis Theme
  • MemberWing (FCF)

Social Media Optimization (SMO)

  • Facebook Connect
    • Lollapalooza : 99% more page views
    • Gawker : 45% increase in registration week over week
    • Joost : 30% more videos […]

Facebook Connect Plugins

  • Simple Facebook Connect (3.0.1) → Speaker's choice
    • Can conflict with theme
  • Faux Facebook Connect (2.9.2)
  • Gigya Socialize (2.9.2)
  • Status Updater (2.9.2)
    • Automatic Facebook update from blog

Slides

Optimizing Wordpress for Search & Social
View more presentations from CT Moore.

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