WordCamp Montreal 2010 - Aug 28-29


Sainton, Justin (2010). « WordPress & e-commerce : Beyond the basics »

Sommaire

Justin Sainton

WordPress

  • New in 3.0
    • Multisites
    • Twenty Ten
    • Custom post types & taxonomy

E-Commerce

  • 80-85% of visitors are first time visitors
  • 25% abandon the shopping cart
  • 81% of shoppers will be more likely to buy if you have a simple return policy
  • At least 20% of visitors are ready to buy
  • 40% of visitors are first looking for the search box
  • 20 sec. rule
  • More likely to buy with a security logo
  • 25% or Google queries are first time queries
  • Keys to improvement
    • Analyse
    • Modify
    • Evaluate
  • Conversion rate
    • #1 Reason not to buy → Having to register
    • Follow up
    • 46% of websites don't know their conversion rate
  • Email feedback instead of pop-ups
  • 40% of stores that ask for the 3 digit code in their payment gateway lose customers
  • Out of 27% of visitors that intended to buy, only ⅔ buy
    • Product selection
    • Shipping options
    • Usable shopping cart
    • Prices too high
  • Cross selling

WordPress E-Commerce

  • WP e-Commerce
  • WP e-Commerce Premium Upgrades
  • New in 3.8 (expected 2010-09)
    • Product admin UI
    • Extendable and customizable tax system
    • Custom post types
  • Updates vs e-commerce websites can't afford to go down
    • Continuous development model
  • 200+ bugs fixed
  • Identifying visitors that abandon the shopping cart

Case Studies

Plugins

  • w3cache
  • TotalCache
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